During this week’s opening general session of the United FreshMKT, United FreshTEC, International Floriculture Expo and Global Cold Chain Expo, show organizers announced a fifth new expo will be co-located with the partners in June 2018.

The new SmartFood Expo is being launched by United Fresh, EnsembleIQ and Progressive Grocer to focus on the exploding category of healthy foods marketed as “better-for-you,” bringing retail and foodservice buyers a one-stop shop to see what’s new and learn about trends and opportunities to increase their share of the healthy foods business.

This new expo will feature a variety of consumer products including natural foods, plant-based foods, fresh and healthy, organics, raw foods, products with clean labels and limited ingredients, and a variety of items that appeal to consumers’ demand for “better-for-you” foods. The SmartFood Expo Conference will bring together industry leaders to explore consumer trends, market data, and merchandising strategies.

The primary audience for the SmartFood Expo consists of buyers from multiple retail and foodservice channels sourcing “better-for-you” foods. These include major national chains but also independents, health and specialty food stores, restaurants, online marketers, and home delivery and meal kit marketers. In addition, a number of larger CPG companies and private equity investors will be seeking new food products that might fit within their own portfolios. The primary exhibitor audience includes some of those same CPG companies marketing “better-for-you” foods, but also a range of small and mid-size companies looking for product exposure and sampling opportunities.

Exhibit sales, educational program development and attendee promotion will begin immediately following the 2017 shows, which are running June 13-15 in Chicago. Sales and program development will be handled jointly by the Ensemble IQ account staff and the SmartFood Expo team.

For more information about exhibiting, partnering or supporting the SmartFood Expo, contact John Toner at 202-303-3424 or jtoner@smartfoodexpo.org.